Mastering the Business of Professional Speaking! Are you an aspiring speaker who wants to make it in the business of professional speaking? Or you may be a seasoned speaker who wants to increase his income. In order to excel in this lucrative business, you need to create a solid foundation to success in the BUSINESS of speaking. Talent is not enough! Learn the business from the inside... from the combined know-how of a speaker and a speakers bureau! Find out the proven secrets that you need in order to succeed as a professional speaker. I Can Do That Have you ever seen professional speakers giving their presentations and thought, "I can do that!" Could you see yourself, sharing your knowledge and wisdom with huge audiences, finishing to a standing ovation? Did you wish you could be paid thousands of dollars for doing what you love to do? Have you ever wanted to travel to exotic and beautiful places, stay in great hotels, and be paid to do it? The Glamorous World of Speaking Welcome to the world of professional speaking. In this world, speakers are paid great sums of money to simply give a speech. It all sounds so easy. One day, you simply wake up and say, "I am a speaker!" However, then you must then ask yourself, "How do I create and build a professional speaking business?" And, "Who knows about me and is willing to pay me to speak to an audience?" In order to help you, we have created a great resource. It will answer all your questions on what it takes to be a professional speaker. From Inside the Business You need to learn is the business side of the speaking profession. The authors, Andrea Gold and Gary Yamamoto, have owned and operated Gold Stars Speakers Bureau® since 1989. Since then, they have booked thousands of professional speakers for a cumulative total of tens of millions of dollars. They are members of both the National Speakers Association and the International Group of Agencies and Bureaus. They know the speaking business! More than that, they know what decision makers and meeting planners are looking for. Andrea and her staff have listened to and responded to their needs for more than two decades. They know what decision makers and meeting planners are looking for in a speaker. They have heard the meeting planners desires, needs, fears, frustrations, complaints, anger, and praises. When they see the marketing material from speakers, they know whether it is going to sell or not. Why Write This Book Nearly every day, Andrea receives calls from people who want information on how to be a professional speaker. They want information such as: "What do people speaking on my topic charge for a keynote?" "What is the most popular topic so I can create a speech on that topic?" "Can you help me to become a professional speaker so we can make a lot of money together?" In the bureau business, time is very short. Andrea and Gary saw a tremendous need to help speakers who called with questions, but felt bad turning them away. They referred newer speakers to consultants, but speakers couldn't always afford the fee. Thus The Business of Successful Speaking, book was created for you. You will find answers to many questions, to help you launch your speaking career faster and on a solid foundation. IF YOU HAVE NOW READ ENOUGH, you can start reading and applying this information for great returns, now! Buy now and take full advantage of the purchase of the hardcover versions of this moneymaking book! Talent is Not Enough! In order to help you learn the business side of professional speaking, Andrea and Gary have written this book. Learn the combined know-how from a speaker and a speakers bureau! Find out the proven secrets in order to succeed as a professional speaker. By using this e-book, you will learn the ins and outs: • Partnering well with speakers bureaus • Jump-starting your speaking business • Discovering secrets to effectively market yourself • Getting the basics to do business right the first time • Access valuable forms and checklists Every new speaker needs this book! It is crammed full of tips and secrets and it will give you a great ideas for growing your business. Just using one of certain suggestions in the book can multiply your earnings many times over! By doing the business of speaking the smart way, you really can achieve that million dollar mark... and then some! So what's holding you up? Invest in yourself! This book is written in a concise style that quickly gives you the information you need in order to get your professional speaking career started! Now—not tomorrow or a month or a year from now. Read below for a sampling of the secrets and knowledge that you can apply today for long-lasting success! BOOK TABLE OF CONTENTS Chapter 1 – The Speaking Business         Statistics on the Speaking Profession         The Big Speaker Difference         Why Would Someone Want to Listen to You?         What a Meeting Planner Wants Chapter 2 – What Makes You a Professional Speaker?         Being a Good Speaker is Not Enough!         Subject Matter Experts         Who Are You?         Know Your Value         Outstanding or Standing Out         Accepting Success IF YOU HAVE NOW READ ENOUGH, you can start reading and applying this information for great returns, now! Buy now and take full advantage of the purchase of the hardcover and paperback versions of this moneymaking book! Chapter 3 – The Business of Speaking         Starting a Business         Know Every Job         Becoming a Professional Speaker         Some Additional Thoughts         Business Plan         Marketing Plan         Hiring People         Managing People         Making Money         Marketing         Speakers Bureaus         Customizing and Training         Creating a New Speech for a Booking         The Presentation         Follow-Up RUNNING YOUR BUSINESS Running your business as a business requires you to create plans to help you succeed. Most beginning speakers have neither a business plan nor a marketing plan. They are flying by the seat of their pants and, kindly put, eventually end up falling on that part of their pants. Additionally, this book is filled with ideas and insights that will help you to avoid so many of the pitfalls that have plagued speakers. Chapter 4 – How the Economy Affects the Speaking Business         Virtual Meetings         In a Down Economy         Rainy Day Funds         Multiple Streams of Income         Cyclical Business Who should purchase this book • Speakers • Authors • Consultants • Educators • Adventurers • Healthcare Professionals • Green Experts • Business Leaders and Managers • Customer Service Experts • Humorists Professional Speakers who are constantly being approached by new speakers. Become an affiliate and send new speakers to our website. IF YOU ARE AN AUTHOR AND WANT TO GET PAID TO SELL YOUR BOOKS This is your solution. You can start now on a system to maximize your books and reach the audience you wrote your book to reach. Buy now and take full advantage of the purchase of the hardcover and e-book versions of this system to sell your books! COMPETING IN A HYPER-COMPETITIVE WORLD You need smart positioning and marketing strategies. You will find a wealth of business wisdom to help you to truly compete in this market. Chapter 5 – The Speaker’s Office         Legal Issues         Office Space         Computer and Software         Other Equipment         Bank         Staff         Contractors TYPES OF SPEAKERS Why should you even be concerned about the different types of speakers in the world? Because you will be competing with them for speaking engagements. You need to know what your competitors do and how to best compete against them. Chapter 6 – Types of Speakers         Politicians         Free Speaker         Industry Expert         Professional Speaker or Trainer         Celebrity         What Type of Speaker Are You? TYPES OF PRESENTATIONS Perhaps you are just thinking that you only want to give keynotes. Speakers can meet a lot of different presentation needs. If you only offer one presentation, you may be missing out on many additional bookings. Are you leaving money on the table? Chapter 7 – Types of Presentations         Keynotes         Breakout Sessions         Entertainment         Emcee         Facilitation         Training Session         Meet and Greet         Impersonators         What Types of Presentations Can You Give? Chapter 8 – Accessories and Props         Accessories         Props         Computer         More Information YOU ARE AN ENTREPRENEUR AND ARE LOOKING FOR A NEW CAREER? This is the source of knowledge that will give you everything you need to start. Buy now and take full advantage of the purchase of the hardcover and e-book versions of this moneymaking book! YOUR SPEAKING FEE This is one area that concerns not only beginning speakers, but also experienced speakers. What should you charge for a keynote presentation? What about a breakout session? Should you discount for more than one speaking engagement and how much should that be? What about international engagements? What should you charge if they want to tape your presentations? Should you charge if they want to have multiple, remote broadcasts of your presentation? When should you raise your fees and by how much? Chapter 9 – Pricing Your Presentation         What Do Speakers Charge?         Setting Your Fee         General Discussion         Length of Presentation         Type of Presentation         Location of Presentation         Wild Card         Negotiating Your Fees         Range of Speaker Fees Chapter 10 – Practice and Free Speeches         Evaluating Your Speech         Free Speeches to Test New Material         Professional Evaluation MEETING PLANNER EXPECTATIONS What is it that a meeting planner is looking for in a speaker? Over the years, we have listened to meeting planners and decision makers who told us what they liked and disliked in the speakers they reviewed. We have gathered this information and placed it in this chapter. You will find out what you should put in your promotional material and what you should leave out. Chapter 11 – What a Meeting Planner Expects From a Speaker         Tailoring Your Presentation         Providing Quality Promotional Materials         Researching Your Client         Audiovisual Requirements         Handouts         Great Presentation         After the Presentation IF YOU HAVE NOW READ ENOUGH, you can start reading and applying this information for great returns, now! Buy now and take full advantage of the purchase of the hardcover and paperback versions of this moneymaking book! SPEAKERS BUREAUS This is a must-read if you want to work with speakers bureaus. You will discover how they work and what to expect from them. At the same time, you will find out what they expect from you. Chapter 12 – Working with Speakers Bureaus         Approaching the Bureau         Checking Out a Speakers Bureau         Marketing Material         Bureau Expectations         Your Demo Video         Your Business Operation         Be Consistent         Be Bureau Friendly         Repeat and Spinoff Business         Be Easy to Work With         Be Efficient         Holds and Releases         Travel Schedules         Meeting Demands         Educate Your Staff         Commission         After Your Presentation         When You Receive Leads         Payment from a Speakers Bureau         End Run Clients         Updating Your Website         One Final Thing Chapter 13 – How Speakers Bureaus Rate Speakers         Demo Video         Topics         Most Requested Topics         Presentation Titles         Fee Chapter 14 – Sales and Marketing: Prospects and Clients         Your Overall Strategy         Finding Free Speaking Prospects         Evaluating Your Free Speech         Finding Prospects         Contacting Meeting Planners         Calling         Sending a Package         Send Your Book         Networking         Your Business Card         Emailing         Social Networking         Past Client Referrals         Debriefing         Your Website         Speaker Referrals SPEAKERS BUREAUS When you are ready to work with a speakers bureau, this chapter will tell you how to approach them. Do it right and it will be smooth sailing. Do it wrong and you may be written off by some bureaus. Chapter 15 – Marketing to Speakers Bureaus         What to Expect From a Speakers Bureau         When to Call and When Not to Call – Your Friendly Speakers Bureau         What Happens at a Speakers Bureau         How to Get Recommended to a Bureau         Getting Noticed By a Speakers Bureau         Evaluation by a Speakers Bureau BEFORE APPROACHING SPEAKERS BUREAUS, you need to know what to do and what not to do. We will answer your questions on the best ways to approach a bureau and some of the worst ways. Buy now and take full advantage of the purchase of the hardcover and paperback versions of this moneymaking book MARKETING MATERIAL You will learn how to create the marketing material that will appeal to both speakers bureaus and other prospects. There are so many different marketing avenues you can take. Learn what is possible and how you can use them to your advantage Chapter 16 – Creating Effective Marketing Material         Creating Your Website         Demo Video         One Sheet         Biography         Testimonials and References         Newsletter and/or e-Newsletter         Blog         RSS Feed         Books         Video Demos         White Papers and Articles         Logos         Stationery         Writing Marketing Copy         Business Cards         Cards for All Occasions         Checklist for this Chapter Chapter 17 – Important Factors to Consider When Accepting a Booking         Date and Time of Presentation         Length of Presentation         Topics and Titles of Presentation         Speaker’s Program Slot         Your Fee and Travel Budget Chapter 18 – Travel Arrangements         Booking Flights         Arrive the Day Before Chapter 19 – Payments and Travel Expenses         Billing Your Client         Speakers Bureaus and Payments         Another Way to Bill for Expenses         Billing for Alcoholic Drinks BOOKING CONTRACT When you are booked, you should write your own contract. We will tell you why you need to do this and why you should not use the client's contract, if at all possible. We also discuss all the necessary elements in a contract that we have learned during our 20 years in the business. Chapter 20 – Your Booking Contract         Lawyers         Elements of an Agreement         Invoice         Travel Expenses         Recording Rights         Negotiation Recording Rights         Questionnaire IT IS IMPORTANT TO KNOW WHAT FACTORS TO CONSIDER WHEN ACCEPTING A BOOKING AND TO BE SURE YOUR CONTRACT PROTECTS YOU. To learn all this and more, we have the answers. Buy now and take full advantage of the purchase of the hardcover and paperback versions of this moneymaking book! PRODUCTS This is another source of income. As a speaker, you have a wonderful resource to create a number of products from your speech. This can be a lucrative income source. As a speaker, you have an immediate source of customers, the audience when you speak. Chapter 21 – Creating Products         Repurposing Your Speech         Your Book         The Expanding World of Publishing         Marketing with Your Book         DVDs         CDs         Special Reports         Collecting Email Addresses BENEFITS TO AUTHORS • Make thousands in speaking fees, while you offer your books for sale • Have much more free time in your life with family and friends • Get you message out – your passion that made you write you book • Help people – give them hope and entertain them • Travel to nice places, enjoy yourself • Meet great and important people – corporate heads, famous people • Fulfillment of sharing your message • How to approach agents and speakers bureaus who can book you Chapter 22 – Check Lists         Packing List         Travel Expenses BEST PRACTICES What have some of the best speakers on the planet found during their years of speaking. We have gathered their best ideas and given them to you. You will find some great gems, new ideas that may further your speaking career. Chapter 23 – Best Practices of Professional Speakers         Best Practices from Some of the Best Speakers in the Business THIS BOOK CONTAINS THE BEST PRACTICES FROM THE TOP PROFESSIONAL SPEAKERS IN THE WORLD. What they shared is PRICELESS! Buy now and take full advantage of the purchase of the hardcover and paperback versions of this moneymaking book! YOUR LIFE AS A SPEAKER Here we pull it all together. We show you how the elements (from marketing to booking to speaking), discussed in the previous chapters, should be used to create your speaking business. We create a day in your life, showing you what a speaker does. Chapter 24 – The Speaker’s Life         Getting Bookings         The Agreement         Preparing Your Presentation         On the Road         At Your Presentation         After Your Presentation         Once in a Great While, the Speaker Sucks         Final Thoughts Chapter 25 – Summary         Professional         Demo Video         Marketing         Sales         Products         Diversifying         Focus         Competition         Creativity         Financial         Production         Delegate to Others         Supporters         Flexibility         Balance Your Life Glossary Supplement A – National Speakers Association and Chapters Do yourself a favor. If you really want to accelerate your career by associating with professional speakers, join the National Speakers Association. Supplement B – Marketing Checklist Put into action some of these. Supplement C – Sample Contract Copy this as a guideline as you develop your own. Supplement D – Questionnaire Gather important information using this questionnaire. TO KNOW HOW TO CREATE A CONTRACT AND DEVELOP A USEFUL QUESTIONNAIRE ARE ALSO PRICELESS! It also shows you how to avoid leaving any money on the table and prevent being taken advantage of. Buy now and take full advantage of the purchase of the hardcover and paperback versions of this moneymaking book! Supplement E – Customizer - Speech Use this detailed questionnaire to customize your presentations. Supplement F – Customizer - Training Plus, use this detailed questionnaire to customize your training programs. Supplement G – Packing List Have you ever gone to give a speech and realized that you forgot to bring something? Adapt this to your needs. Supplement H – Travel Expense Keep your travel expenses organized by using this chart. Supplement I – Speaker Evaluation Do you follow up with an evaluation of your presentation? Gather testimonials and speaking leads. Supplement J – Proposal – Get Along – Conflict Refer to this sample proposal as a guideline to help communicate your value, sell additional useful programs, and to pinpoint the needs of your clients. Are you on track to move your speaking career into gear? The Business of Successful Speaking gives you a solid foundation for building your profitable and rewarding speaking business. Order it and make your speaking dream a reality now! Retail: $29.95

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TESTIMONIALS: "If you think you're going to be successful just because you've got a 'good speech' - think again. Unless you master the business aspects of speaking, you've just got a hobby, not a career. Andrea and Gary cut your learning curve and give you a head start with 'The Business of Speaking.' Hey, the speaking business is just that - a business. The speech is only the beginning."      Joe Calloway, CSP, CPAE      Author: Becoming a Category of One "This is the most detailed, up- to-date text book for beginning or seasoned professional speakers. Everything I’ve learned the hard way over 30+ years of being in the business is in one easy to use document. If only I would have had this when I started out!"      Mike McKinley, CSP, CPAE      2008 Cavett Winner and NSA Past President   "Many speakers have wonderful platform skills, fantastic content and absolutely no marketing savvy. This book can help great speakers become well- known speakers! "The Business of Speaking should be required reading for anyone entering the speaking business! Your fantastic message and wonderful delivery really don’t matter, if not one is listening. The Business of Speaking will help ensure that you have an audience."      Marshall Goldsmith      Author: What Got You Here Won't Get You There   "This is the most comprehensive flight plan for the business of speaking I have ever seen, written by two experienced and successful industry experts. A must read for speakers plotting their career."      Howard Putnam      Former CEO Southwest Airlines      Author: The Winds of Turbulence   "Andrea and Gary truly understand that success as a professional speaker has less to do with your ability to give a great speech. They have outlined the path to help you focus your business, intensify your selling efforts and to run your speaking business as a business. I wish this book had been available when I began my professional speaking career in 1982! It would have saved me thousands of dollars and years of trial and error."      Jim Pancero, CSP, CPAE      Professional speaker, consultant & trainer for over 27 years.   "I have said this for years: The job is not doing the speech, it is getting the speech. Andrea Gold teaches you how to get the speech, as well as how to run your speaking business. Throughout this book she reveals secret after secret on how to get into the business and be successful as a professional speaker. Where was this book when I was first getting started?"      Shep Hyken, CSP, CPAE      Author: The Cult of the Customer   "On a scale of 0-10 the book, The Business of Successful Speaking, is an 11. Whether you are a new speaker or a veteran this book is guaranteed to provide you with the tools to take your career to the next level. It's a "must have" book for your library and contains everything you wanted to know about the speaking profession but were afraid to ask."      Barry Wishner      Professional Speaker and Author   "While addressed to the newer speaker, even seasoned "pros" will find nuggets of "Gold" (and a touch of Yamamoto) in this timely and important book. Combining the talents and experiences of this bureau- speaker partnership, you will learn much from their proven expertise in the "business of speaking." So, whether you're just starting out or have been around for a bit, you will find this book a valuable and exciting learning tool as you begin or continue your journey."      Edward E. Scannell, CMP, CSP      Past National. President, National Speakers Assn.   "Gold and Yamamoto have poured years of experience onto these pages. This book provides the fundamentals for newbies in the industry and several key secrets for seasoned speakers. Times change; demands change; etiquette changes. This book prevents a mistake that can cost a career, and puts you on the path to quick success. It's easily worth ten times the price!"      Dianna Booher, MA, CSP, CPAE,      Author: The Voice of Authority and more than 40 other books   "Andrea Gold is one of the “good guys” in the bureau business. I have always valued and appreciated her council. She and Gary have captured the essence of what it takes to be successful in their new book. For the emerging professional speaker, this will be an effective roadmap for success. For the experienced professional speaker, this book will be a much needed tune up. Wherever you are in your speaking career, you need this book, NOW!"      Ed Rigsbee, CSP   "Let's get to the point. If you want to become a successful speaker then you have to read this e-book. It's simple, It's informative and it's invaluable. I wish it was available when I got started."      Steve Rizzo, CPAE   "Andrea and Gary are two of the best in the business and for them to share all this information in one book is amazing! This book will help you to Grow and Go to the next level! I highly recommend this book!"      Willie Jolley, MA, CSP, CPAE      Author: A Setback is a Setup for a Comeback   "Andrea Gold’s new book is insightful, impactful, and invaluable to anyone who is serious about the speaking business. The profession has needed a good book on the ‘business of speaking’, and this is it! Read it and you will get a powerful overview of what this business is all about and how to prosper in it."      Don Hutson, CSP, CPAE      Author: The One Minute Entrepreneur   "A freaking bargain!!!! New speakers will pay $99.00 for it without a problem. And they should invest a hundred bucks to learn what they DON'T know."      Ross Shafer      Author: Nobody Moved Your Cheese   "You will shorten your learning curve and increase your earning curve by reading and applying this book's messages. Andrea Gold and Gary Yamamoto have written a vital guide for anyone who is building a practice as a speaker. I know how valuable this book can be for you because as the co-creator of The Professional Speaking Institute I have spent hundreds of hours isolating the steps and skills necessary for success as a professional speaker. All of those business skills are covered in this book. Use it as your handbook. Keep it filled with tabs and highlights to recall the best ideas and tips. Use the forms and checklists, don't just read it, devour it."      Jim Cathcart, CSP, CPAE      Author: Relationship Selling and 13 other books.   "Andrea and Gary have hit a home run. This information is must read for any speaker. For emerging speakers, here is a step-by-step guide to jump start a successful speaking business. And for the experienced speaking professional, this is an excellent reminder on how to move to the next level. You can’t move forward if you don’t invest in yourself!"      Marsha Petrie Sue, CSP, MBA      Speaker, Author, Executive Coach   "Just got done reading your book. It was excellent."      Nate Booth, DDS      Speaker, Author, and Success Detective   "I love this book, thank you so much. So many things I never even thought about. Wow, I love it. Could not put it down, every paragraph is 'wow'. I usually sleep by 10 pm. Last night I kept reading it until midnight, still I was not sleepy but I had to sleep by the clock."      Nina Dhillon      Motivational Speaker for Women   "If only I could go back and undo some of the mistakes… many of them expensive mistakes… I made early in my speaking career! Andrea Gold’s e-book The Business of Speaking would have saved me thousands of dollars, hours of frustration and years of making less money than I should have made.   "Each time I get a booking from Andrea’s bureau, I still learn more from her. If you want to jump-start your career, Andrea’s information and ideas will help you make it happen."      Larry Mersereau, CTC      Author: Stand Out and 3 other books on sales and marketing   "Wow! I will champion this book to anyone and everyone I meet who wants to be a speaker or trainer! This is the definitive A to Z guide to everything a new speaker (and veteran for that matter) needs to know to build and sustain a successful speaking career. My only complaint is that it's way too cheap!"      Ross Shafer      Author: Nobody Moved Your Cheese   "To the beginning speaker this will be like drinking from a fire hose… skip the first million, go straight for the second!"      T. Scott Gross, CSP, IFR, EMT, PDQ      Author: Microbranding, and Why Service Stinks